Encouraging Tobacco Free Investment


We are a not-for-profit organisation. Our mission is to inform, prioritise and advance tobacco free investment by eliminating tobacco from investment portfolios across the globe.

The challenge


Many people are unknowingly contributing to what the World Health Organisation has described as a global tobacco epidemic.

Most pension fund members are invested in default investment options, which unbeknown to them, are invested in tobacco companies. Such financial support of the tobacco industry stands in sharp contrast to the efforts of the global health sector to advance tobacco control and the commitment demonstrated by 180 governments that have signed the UN Tobacco Treaty.

The Tobacco-Free Pledge for the Finance Sector

In order to harness the momentum in tobacco-free investment, Tobacco Free Portfolios is leading a global initiative to launch a Tobacco-Free Investment Pledge in 2017.

The objective of The Tobacco-Free Pledge is to encourage financial institutions to learn about the tobacco epidemic and reflect on and reconsider their business relationships with the tobacco industry. Signatories would include Sovereign Wealth Funds, Pension Funds, Insurers, Banks, Asset Consultants and Fund Managers.

To find out more about this initiative or express interest in becoming a regional sponsor please contact us at support@tobaccofreeportfolios.org.

The Tobacco-Free Pledge for Public Health Leaders

Collaboration across sectors is essential to address the world’s tobacco epidemic. As a leader in public health you can assist in promoting tobacco-free investment by:

  • Engaging with the finance sector: Tobacco Free Portfolios has a Toolkit regarding how to inform and educate finance leaders about the case for tobacco-free investment. We also run Advocacy Workshops at select global events. Please register your interest in receiving a toolkit or attending a workshop at support@tobaccofreeportfolios.org
  • Sponsor: Sponsor an individual to join Tobacco Free Portfolios to champion tobacco-free investment in your country or region. We welcome secondments to our team. We prefer practicing or former physicians or leaders in public health. Please contact us at support@tobaccofreeportfolios.org for more information on candidate criteria and the role description.
  • Tobacco Free Portfolios Supporter Badge for health groups: Health groups that support our work are invited to demonstrate support with the Tobacco Free Portfolios Supporter Badge. Please contact us at support@tobaccofreeportfolios.org to receive a briefing on this initiative and the Badge.

Our People

Dr Bronwyn King
Clare Payne
Dr Rachel Melsom

Our vision


Tobacco Free Portfolios aims to reduce and ultimately eliminate pension fund investment in tobacco.

Dr. Bronwyn King is the founder and Chief Executive Officer of Tobacco Free Portfolios. Dr. King is also the Project Manager for the Global Task Force for Tobacco Free Portfolios, which leads a global coalition of like-minded individuals and organisations from government, business and health sectors to encourage sovereign wealth funds and pension funds to go tobacco-free.

Become Involved


Tobacco Free Portfolios needs ongoing collaborative support from individuals and organisations to achieve its important mission of informing, prioritising and advancing tobacco free investment.

  • Go tobacco free

    If you are a key decision-maker or in a position of influence within a financial organisation, please consider implementing tobacco free investment mandates.

  • Endorse

    If you support our work and vision, please endorse Tobacco Free Portfolios. Endorsements by recognised organisations and individuals serve to strengthen the case for tobacco free investment and can influence others to do the same.

  • Network

    Telling the tobacco story of how Tobacco Free Portfolios was founded is a great way to inform the finance sector and the community of the scale and significance of this issue. If you see an opportunity for us to tell our story, please let us know. We regularly present at conferences, boardroom meetings and industry events.

  • Facilitate

    Facilitating introductions to government, business and health leaders is a great way to assist us in our work.

  • Finance

    Financial contributions, in the form of tax-deductible donations, are welcomed and allow us to continue this important work.

  • Act

    You can play your part by ensuring your investments, including pension contributions, are not invested in tobacco.  Contact your pension fund or financial advisor directly and simply ask the question – are any of my investments/contributions invested in tobacco manufacturers?

From & Our Blog


November 11, 2016

Understanding Tobacco Free Investment

Why Become Tobacco Free? Tobacco Stands Alone There is no safe level of exposure to tobacco. When used as intended, tobacco will have contributed to the early death of two out of three smokers (source). The scale of negative impact of tobacco is profound, causing an estimated six million deaths per year globally (source). Positive influence […]

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May 23, 2016

AXA Goes Tobacco Free

Excerpt from AXA Press Release: AXA Group divests tobacco industry assets Smoking poses the biggest threat to public health in the world today Role of health insurers is changing: healthcare, in the future, won’t be just about cure, it will be about prevention As a responsible health insurer and investor, the AXA Group has decided […]

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November 17, 2015

Dr Bronwyn King Speaks to eCancerTV About Cutting Out Tobacco Investment

Click here to watch the video Transcript World Cancer Leaders’ Summit 2015 Removing unknowing financial investments from the tobacco industry Dr Bronwyn King – Tobacco Free Portfolios, Melbourne, Australia Bronwyn, what is a radiation oncologist doing with spending time away from patients and talking about tobacco free portfolios? About five years ago I discovered completely […]

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